Bilingual Weekly: Ad Kitchen
Teddy Bears (like the one in the photo) are warm, fuzzy and cuddly which is how we feel about Editor & Publisher’s editorial by Jeff Fleming on June 28, 2012 about the effectiveness of Newspapers. Yay! This is what we like to hear – but it is also backed up by very good data – something else we love. If you don’t feel warm and cuddly like we did – you can buy the real Teddy from our online store HERE.
Here is the Story:
Editorial: Why Newspapers are a Better Ad Buy
by: Jeff Fleming
Impact, reach, and results. Three words marketers crave and three words newspapers deliver more effectively than any other advertising medium. A comprehensive advertising package of all things digital coupled with print. Yes print, that in-your- face broadsheet that offers advertisers a chance for impressive, bona fide visual impact. In fact, a recent NAA study revealed that “print users rate highly the utility of print advertising (44 percent) and that they usually notice it (41 percent).” Yes print, the platform Facebook and Twitter don’t offer. READ MORE